Studies show that car dealerships can benefit greatly from scenting their showrooms. Adding a scent that matches a brand’s identity deepens the relationship with potential customers and builds a stronger connection with each showroom visit. In a scented environment, customers linger longer, which helps reinforce their perception and emotion related to the brand image, creating a memorable and trustworthy atmosphere for customers.

Certain scents work very well in showrooms. Studies have shown that vanilla inspires confidence, while leather and mahogany scents convey a sense of luxury.