Du conseil en parfumerie à l'installation et à la maintenance, Tour de Grasse peut vous aider à lancer une campagne de marketing olfactif de classe mondiale.
Increase purchase intent by up to 84% with Perfume diffusion in your retail store
To succeed and stand out in retail, a positive customer experience is essential. Adding the right scent—one that evokes pleasant feelings or memories—is a great way to differentiate yourself. A unique, pleasant fragrance can tie together elements of décor, style, and ambiance to create the kind of atmosphere people want to linger in. Carefully chosen ingredients can influence a customer’s purchase intent. Whether you sell physical goods or consumer products, scents can help increase the time customers spend in the store by 20%. Choosing a scent that best represents your brand and its products can further enhance this result by increasing sales as well as the perceived quality of the products you sell.
*A paper published by the International Journal of Marketing Studies in 2014 found that Nike customers in scented stores were 84% more likely to purchase.
Retail fragrance diffusion
The ease and convenience of online shopping is arguably the biggest issue facing brick-and-mortar businesses. In light of this, the retail industry needs to incorporate a marketing edge to attract customers into their stores. Our business scent diffusers are one of the easiest ways to create a unique shopping experience and encourage purchasing behavior.
Join the ranks of successful conglomerates like Nike, Sony and Apple that use strategically formulated scent delivery systems to enhance the shopping experience.
Découvrez comment nous pouvons aider votre établissement à élaborer une stratégie de marketing olfactif.
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Most brands that use home fragrance in their retail establishments are very satisfied with the success they achieve. When the right scent marketing strategy is deployed in retail stores, a higher level of brand loyalty and increased sales are just some of the impacts it can have.
