The art of the olfactory mark
Strengthen brand identity with the power of scent
What is scent branding and why does it work?
Scent branding is more than just filling a space with a pleasant fragrance. It is the science behind creating a targeted, distinctive scent associated with a particular brand. By associating a unique scent with a brand, a strong connection is created with the consumer, which becomes an extension of the brand’s identity.
Neuromarketing studies have shown that 75% of emotions are triggered by our sense of smell. Of all the senses, smell is most closely linked to memory. This is because the olfactory bulb of the brain, which recognizes smells, is part of the limbic system. The limbic system is the part of the brain that manages emotions, memory, and feelings. It is the direct pathway to the emotional part of our brain. This means that smells do not need to be processed or interpreted. This is why scent branding is so powerful. It can influence a customer’s emotional state and mood, and therefore their purchasing habits.
Develop an olfactory signature
Tour de Grasse devotes a great deal of research and analysis to understanding our clients before beginning the development of a fragrance. We begin by learning the fundamental attributes of the brand before beginning the process of designing the signature scent. Our high perfume consultants are expert in introducing each ingredient into a blend and take the time to understand our clients’ overall vision and goals before creating the scent. This process allows Tour de Grasse to create the perfect fragrance for each client.
Our approach
Tour de Grasse offers businesses a way to break through auditory and visual overload by using scent as a tool to reach their customers on an emotional level. By associating a scent with a brand, that brand’s identity is reinforced in the minds of consumers, increasing loyalty and revenue.
Our team of scent experts work with our clients to incorporate their scents into a multitude of facets of the customer experience. The more touchpoints that incorporate scent, the more exposure the customer has to the brand. This strengthens the connection between the customer and the brand, which translates into loyalty and increased revenue.
The power of scents
The process of developing and creating a scent identity is detailed and personal, as no two brands or companies are the same. All aspects of the individual company are considered when developing a scent signature. Tour de Grasse takes the time to learn the history of the company, its customers, its goals, and the desired emotional response to the scent, before embarking on the creation of a scent.
All the information collected is then interpreted and translated into a unique scent that best matches the brand's individual identity.
