Du conseil en parfumerie à l'installation et à la maintenance, Tour de Grasse peut vous aider à lancer une campagne de marketing olfactif de classe mondiale.
Influence customer behavior through:
Olfactory marketing
Tour de Grasse develops scent marketing strategies that improve purchasing behavior, build brands, and generate profits. Talk to a scent consultant to learn more.
When you can influence emotional responses to a space or product, you can influence purchasing decisions.
Découvrez comment nous pouvons aider votre établissement à élaborer une stratégie de marketing olfactif.
What is olfactory marketing?
Our sense of smell is processed by the limbic system, the same side of the brain where emotions and memories are stored. This is why smells trigger unconscious emotional reactions.
Companies like Nike, Apple and Starbucks know this and use it to their advantage, allowing them to dictate brand loyalty and increase profits.
Tour de Grasse is dedicated to growing brands in the retail, hospitality, fitness and medical industries through the art of scent. Together, we help drive consumer behavior and make a lasting impact on brand perception.
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CASE STUDY:
Nike Store
A study by Nike found that introducing scents into its stores could increase purchase intent by 84%.
